DP World has launched its Beyond Boundaries Initiative on the African continent for the first time. The company unveiled its fifth repurposed shipping container of the global initiative, accompanied by a donation of cricket kits for local youth at an event at the South DP World Wanderers Stadium on Tuesday. The DP World Beyond Boundaries Initiative was launched with the help of the brand’s global ambassador and cricket legend Sachin Tendulkar ahead of the ICC Men’s Cricket World Cup in India last year. It is a global mission to make cricket more accessible and to empower communities around the world through the donation of cricket kit and equipment, as well as 50 repurposed containers that will serve the communities in which they will be placed. Throughout the course of last year’s World Cup, DP World promised to deliver ten cricket kits for every 100 runs scored in the tournament, with over 2,500 pledged. An additional 250 cricket kits will be delivered via this container, 50 of which will be donated to Cricket South Africa and 200 to Lions Cricket, with over 1,000 kits delivered globally to date.
