Raymond is stepping up its focus on European markets as India’s expanding network of trade agreements creates new opportunities for apparel exports. The company sees Europe as an important growth region as it seeks to diversify its international business and reduce dependence on individual markets. The expansion comes amid improved market access for Indian exporters through recent and proposed trade agreements. Lower tariffs and easier access could strengthen the competitiveness of Indian-made garments and textiles in European markets. Raymond plans to leverage its established manufacturing capabilities, product portfolio and international distribution network to increase its presence across Europe. The company is expected to focus on markets where demand for premium and branded apparel remains strong.
